“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Melissa McKay, director of media at Booyah Advertising. National brands rushed to ...

As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand ...

BIA Advisory Services names “Radio’s Resilience Through Digital Extension” among 2026’s top ad trends, projecting major growth.

NEW YORK—Ad software platform Madhive has launched a local CTV marketplace for political advertising and has announced that as part of the launch it is partnering with Fox Television Stations, which ...

BIA Advisory Services has decreased its 2023 U.S. local advertising forecast estimate by 2.4%, to $161.7 billion, from its original estimate of $165.7 billion, citing a “mixed start” for the economy ...

At the Upfronts, the power of streaming was on full display as major media companies showcased their content slates and emphasized their data and tech capabilities. In parallel, a rebundling trend ...