Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.
Correction, Sept. 9: The list price of Zepbound has been revised from an earlier version of this article. Eli Lilly’s decision to sell its obesity drug Zepbound directly to patients for $499 per month ...
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The rise of direct-to-consumer car sales
The automotive industry is undergoing a significant transformation with the rise of direct-to-consumer (DTC) car sales. This model bypasses traditional dealerships, offering consumers a more ...
Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Sep 10, 2025, 04:04pm EDT The fragrance category represents an ...
Direct-to-consumer (DTC) drug sales now allow companies to sell prescription and non-prescription medications straight to ...
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Why Dealers Are Opposed To Direct-To-Consumer Sales
As technology has evolved, our experience of buying consumer goods has changed dramatically. With the rise of online shopping ...
As a reformed hypochondriac, I’m extremely vulnerable to the allure of pharmaceutical ads. I self-referred for GLP-1s years ago after seeing advertisements, and even though I am a diabetic, what ...
Disney recently introduced its new direct-to-consumer (DTC) streaming service, which will be named ESPN, after its successful sports network, and costs $29.99 per month for the unlimited package and ...
Three Motley Fool contributors examine formerly highly valued retail brands like Allbirds, Peloton, and Casper. In this podcast, Motley Fool contributors Travis Hoium, Lou Whiteman, and Rachel Warren ...
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