GreenBanana SEO published a practical explainer that compares schema markup to a ski resort trail map, framing structured data as the navigation layer AI systems rely on to understand a website with ...

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...

As FOMO and uncertainty about generative AI spread, I’m getting two sorts of questions about the technology’s impacts on SEO: 1) speculation about generative AI’s threats to Google’s revenue from ...

What it takes to operationalize entities and schema across large organizations, without breaking governance or increasing ...

When it comes to AI-powered search, visibility isn’t just about ranking – it’s about being included in the answer itself. That’s why generative engine optimization (GEO) matters. The same technical ...

Marketers once obsessed over keywords. Then came the battle for featured snippets. Today, the game has changed again: the new imperative is to optimise for AI-generated answers. Search has evolved ...

Using ChatGPT for SEO is probably not a new concept, but if you’re only using ChatGPT to develop content ideas or write content, you’re missing opportunities to streamline workflows, write code, and ...

Search behavior keeps tilting toward AI answers. People still click classic results, but more are starting with AI summaries and only clicking when they want depth, proof, or tools. Your job as an SEO ...

Lytics, the first CDP with natively integrated Generative AI, streamlines data operations & speeds up access to first-party data to inform marketing campaigns SAN ...