Such disconnects tend to be baked into the creation process. That’s because when they craft a purpose statement, leaders often sidestep critical questions: Does it address a clear customer need or ...

Effective teams don't just happen by chance. They require careful planning and alignment. As an executive coach and senior leader with over 25 years of experience, I have seen teams succeed and fail ...

Having a clear and compelling purpose is now becoming increasingly essential for any company or brand which seeks to attract talent, inspire its community and out-innovate its competition. At its best ...